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By Mike Shur, CPP Marketing Manager
Welcome to the first edition of ICONic Connections – the e-newsletter written with you – the independent consultant – in mind. Why a newsletter and an online community and special programs just for ICONs? Here’s why. . .
We all want to win the big client. IBM, Wal-mart, GE, Microsoft are all great names to have on a customer list. Not only do they bring big budgets, but the credibility of having been selected by such a successful organization. Bigger is better.
But when you look closely another picture becomes clear: small is beautiful. Clients and customers who may not have the dollars or employees of the “Big Guys”, but who make up just as big a part of your business. More than that, these are the ambassadors and champions who bring your product into the big companies, the up-and-coming organizations, the start-ups. These are not just customers, these are the face of your product to their customers – the big guys.
These champions are Independent Consultants – the ICONs. YOU are the champions. While CPP may write the melody and the lyrics, you go out there and “wow” the crowd with your performance. Champions , idols. . .ICONs – of your craft and of personality assessments.
This newsletter will bring you news and information about personality assessments as well as about the training and development marketplace. The stories in this issue of ICONic Connections are meant for us to get acquainted and hit the ground running with interesting and engaging content. John Lord’s introduction to the Association for Psychological Type International’s (APTi) role in the ICON Success online community offers background on APTi as well as the development of the online community. Patrick Kerwin’s article on starting your own practice is a great guide for new practitioners, those longing to run their own show, and is a valuable review for old-hands. We also have industry facts that can be valuable additions to the right proposal. Also, we hope to see you at the various shows we will be attending during spring and summer 2008.
Please enjoy this newsletter and let us hear your thoughts and feedback on what you read. You can email us at Mshur@cpp.com or go on the CPP ICON Success community to give your feedback on the forums.
Join the CPP ICON Success community now
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By Patrick L. Kerwin, MBA, NCC, MCC
As someone who has had a private Career Counseling private practice for 16 years, I can tell you that having your own practice is filled with its share of joys... and headaches! So before you place your order for business cards and hang out that shingle, take a look at some of the following tips and items to consider...
It's a Business. Read the full article
By John Lord
We also want to extend a hearty and heartfelt welcome to the CPP ICON Success Program and web site. The Association for Psychological Type International (APTi) was very pleased when CPP reached out to us looking for experts in the field of psychological assessments to participate in this community. Our members are always looking for ways to connect with one another and the ICON Success site is another way of strengthening ties between people who make constructive use of personality type differences. Read the full article
As an independent consultant, you have a lot on your plate. You are responsible for creating budgets, keeping records, managing client data, and finding new resources and connections - in addition to all the face time with clients.
Because we want to help you succeed in your business endeavors, we’ve made all the tools you need to succeed available together for the first time in the MBTI® Practitioner’s Success Pack – a group of best-selling MBTI products discounted over 50% for ICONs only! Click to learn more
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Did You Know?
Lack of career opportunity is the main reason people think about leaving their employer. Of the 3,330 North American workers surveyed, 33% expressed some ambivalence about remaining with their present company and 29% of this group cited not having opportunities to grow or advance as the top reason they were thinking of leaving.
Source: According to a survey on four continents by leadership and performance management training firm, BlessingWhite (Princeton, NJ) - Corporate Training and Development Advisor, March 2008
$7,000 to $12,000 per day is the estimated cost of a single vacancy for some key jobs.
Source: Hodes’ 2007 Workplace Study – Playing for Keeps/Recruiting for Retention - Human Resource Executive®, March 16, 2008
36% of HR executives believe that the employee skills of their companies are not aligned with current organizational priorities.
Source: IBM’s Global Human Capital Study - Human Resource Executive®, March 16, 2008
Key data says that HR allocates an average of 40% of its resources to compensation and benefits, and a mere 6% to employee services. In total, more than 85% of the HR budget was not spent on the primary business issues.
Workforce Management, March 17, 2008
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Gulf Coast Symposium
Houston, TX
May 13-14, 2008 |
Conference highlights include: over 90 educational sessions presented by national speakers and trainers; 11 hours of recertification credit approved by the HRCI (including “strategic” hours for SPHR and “global” hours for GPHR recertification); an Exhibit Hall containing products and services to help you in your profession. |
The Best of OD Summit
Chicago, IL
May 13-15, 2008 |
Linkage, Inc.’s “Best of OD Summit” will feature the field research of practitioners, thought leaders, and consultants in order to better to address the changing roles, competencies, and challenges of OD, HR, and leadership development professionals. |
NACE 2008 Annual Conference and Exposition
New Orleans, LA
May 27-30, 2008 |
Classes will offer insight into a wide variety of educational topics, including Behavioral-Based Interview Training, Jazz Up Your School Selection, and Converse With Students in Their Language. Key note speakers include Daniel Pink, a best-selling author and an expert on innovation, competition, and the changing world of work, and Nancy Giles, a CBS Sunday Morning Contributor, comedian, and actress. |
BookExpo America
Los Angeles, CA
May 30-June 1, 2008 |
This convention features many noted authors and speakers including: Sherman Alexie, Judy Blume, Eoin Colfer, Magic Johnson, Alec Baldwin, Michael Moore, Ted Turner and Lewis Black. Registered attendees receive access to exhibition halls, autographing sessions, many free education sessions, and conference specials. |
ASTD 2008
San Diego, CA
June 1-4, 2008 |
This year’s ASTD conference will feature over 200 educational sessions from industry-leading experts, as well as an exhibition area containing products and services from top suppliers. ASTD officials expect to welcome attendees from more than 70 countries. |
2008 IPMA-HR Central Region Training Conference
Kansas City, MO
June 1-4, 2008 |
The theme is, “Recipe for Well Done HR” - the conference is expected to gather up to 200 human resource professionals from Missouri, Iowa, Nebraska, Kansas, Minnesota, Wisconsin, Michigan, Illinois, North Dakota, South Dakota, Indiana, and Ohio to promote communication and sharing of information within the HR community. |
SHRM 2008 Annual Conference and Exposition
Chicago, IL
June 22-25, 2008 |
The 60th Annual SHRM Conference will offer professional development programs to improve your knowledge, skills and abilities. Key note speakers include Sidney Poitier, Patrick Lencioni, Doris Kearns Goodwin, and Nancy Giles – this year, the Tuesday Night Live Performer is Lionel Richie. |
NCDA 2008
Washington, DC
July 9-11, 2008 |
This year’s conference is titled, “Public Policy & Advocacy: Finding Our Voice and Making It Heard,” and NCDC promises a full menu of learning sessions, workshops, keynote speakers, and other conference events as well as a two-day, pre-conference International Public Policy Symposium. |
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CPP will be in attendance at these 2008 events, and we hope to meet you there. Also, don't miss CPP's 2008 MBTI® and Strong Combo Workshop series.
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MBTI, Myers-Briggs Type Indicator, Myers-Briggs, the MBTI logo and Introduction to Type are registered trademarks of the Myers-Briggs Type Indicator Trust. Strong Interest Inventory, FIRO-B, the FIRO-B logo, SkillsOne, CPI 260, the CPP logo, and Davies-Black are registered trademarks and CPI, California Psychological Inventory, and the CPI 260 logo are trademarks of CPP, Inc.